Mercedes-Benz — Sound With Power

Role: UX, Design. Credits: B-Reel, AMV BBDO. Awards: FWA and MFWA Site of the day

An online video mash-up tool where users can remix a Mercedes-Benz TVC in a variety surprising ways.


This site allows users to build a grid of video loops where both image and sound play in sync. By layering up clips, users create audio-visual mashups that can be shared online. 

I was responsible for the user experience and interface design. Given the complexity of keeping multiple audio and video clips in sync, the main challenge was to mask sync issues without interrupting the user experience.


The site is fully responsive and allows you to create mash-ups on desktop, tablet and mobile devices.