Smythson of Bond Street

Role: Art Direction, design. Credits: B-Reel.

E-commerce site redesign proposal for the luxury leather goods and stationary brand Smythson of Bond Street.


Smythson wanted to improve their online store and update their digital brand positioning in order to appeal to a wider audience. Our approach combined e-commerce with editorial content, allowing easy access to product purchase and at the same time introduce the brand's personality and tradition.


We also created an example of how video content can be used within the site to reach their audience through strong storytelling.