Reebok — Fall/Winter 2011 Lookbook

Role: Art direction, UX, design. Credits: ODD.

Interactive lookbook to introduce Reebok's 2011 Fall/Winter collection to the UK retailers.

 
 
 
 

The lookbook was presented in a CD package. It contained a fold out poster with model shots and a CD with an interactive piece that allowed to explore the full collection.

I was responsible for the art direction of the lookbook - including the treatment for the model shots and the design of the interactive piece.

 
 
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The model shots were also printed out as large posters and displayed in the retailers to promote the collection.

 
 
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