Reebok — Fall/Winter 2011 Lookbook

Role: Art direction, UX, design. Credits: ODD.

Interactive lookbook to introduce Reebok's 2011 Fall/Winter collection to the UK retailers.


The lookbook was presented in a CD package. It contained a fold out poster with model shots and a CD with an interactive piece that allowed to explore the full collection.

I was responsible for the art direction of the lookbook - including the treatment for the model shots and the design of the interactive piece.


The model shots were also printed out as large posters and displayed in the retailers to promote the collection.

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