Role: Art direction, design. Credits: B-Reel.
Site redesign proposal for the high end fashion label Marni.
The main idea behind the proposal was to inject some of the brand's distinctive personality to an effective e-commerce platform. Inspired by Marni's aesthetic ideas, our designs featured clear references to their signature bold use of colour and patterns.
I was the lead creative on the project, responsible for the concept and execution of the designs. Our proposal made it to the final stage of the pitch but the client decided to choose another option.
In order to add playfulness to the interface design we thought of animating the site's content with a parallax effect.
The subtle floating motion of the different layout elements was a nod to Marni's comfortable and loose approach to tailoring.