Mercedes-Benz — The Forgotten Roadtrip

Role: Art director  Credits: B-Reel, JVM Berlin  Awards: Awwwards site of the day

Interactive film promoting the Mercedes-Benz GLA 200 that unfolds scene by scene as users scroll down the site.


The campaign is based on a short film directed by Filip Tellander. It presents the story of Ryan, a man who wakes up in the desert with no recollection of how he got there.

Taking inspiration from the visual language of graphic novels, the film's scenes are presented as panel compositions. As the user explores the site, fragments of the story are rhythmically revealed through moving, still and interactive content


Through simple interactions, users play an active role in the story by helping the protagonist to continue with his quest.

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