Adidas — All For This

Role: Art direction, UX, design. Credits: B-Reel, The Corner. 2013

Integrated campaign to promote Adidas football boots based on real time stats of the 2013 UEFA Champions League final.

 
 
 
 

The campaign was centred around a multi-platform website where users could predict different game stats for the final - metres run, goals, fouls, etc. While the final was on, they could compare their predictions with real time data of the game. The most accurate predictions were rewarded with UEFA Champions League tickets for the following season. 

Working closely with The Corner we established a distinctive art direction. All the stats are represented as a flying swarm of light particles - with every dot representing an individual stat.

 
 
wide_image_1.jpg
 
Some frames were blablabla blablablabla blablabla blablablabalbla
 
 

The concept was rolled out to video and static outdoor ads to direct people to the website and generate awareness of the campaign.

 
 

With the help of Kettle studio we created a number of motion pieces to be displayed on digital outdoor panels.

Motion capture was used to track the movements of a professional football freestyler and animate the particles in the shape of football players.

 
billboards_landscape_2.jpg
 
billboards_landscape_1.jpg
 
billboards_portrait_2.jpg
billboards_portrait_1.jpg
 
in_situ_1.jpg